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Founded in 1961, Saturn is now managed as an independent sales brand under the umbrella of the MediaMarktSaturn Retail Group – Europe’s number one consumer electronics retailer. After the company’s founders had sold Saturn to Kaufhof Warenhaus AG, new Saturn stores were opened in 1985, first in Frankfurt and then in other German cities. From 1990 onwards, there was another change of ownership and the holding company of Media Markt gradually acquired the existing Saturn stores. After this merger of Saturn with MediaMarkt, the owners deliberately opted for a two-brand strategy, which has proven to be an important success factor for the group of companies to this day. For example, the two brands Saturn and MediaMarkt will be managed independently of each other under the umbrella of the MediaMarktSaturn Retail Group, which in turn is majority-owned by Ceconomy AG. Saturn is currently represented in Germany at around 140 locations in Germany.

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